POOLE August 15. 2024 — FOR IMMEDIATE RELEASE: Muc-Off, the global leader in bicycle and motorcycle care, announces the launch of two new additions to its outdoor adventure range: The Muc-Off Cool Bag and the Vital Fluids Ice Pack; both designed to beat the heat and keep those post-ride refreshments fresh and chilled.
The Muc-Off Cool Bag combines rugged functionality with innovative design. It features a robust, waterproof TPU and moulded construction that ensures durability in even the most extreme weather conditions. With a 15L capacity, the Cool Bag can comfortably stash up to 24 cans, keeping drinks and snacks ice-cold for up to eight hours thanks to its superior multi-layered, insulated lining. The practicality goes on with a waterproof zipper and leak-proof design, meaning it can be packed with loose ice cubes, or paired up with the new Vital Fluids Ice Pack - which significantly extends cooling capabilities.
Key features of the Cool Bag include padded carry handles and a side grab handle for easy transportation, along with a removable, adjustable shoulder strap that enhances comfort during longer adventures. A front zipped stash pocket provides secure storage for keys and phones, while the rear features a dedicated slot to stow a Muc-Off Stainless-Steel Bottle Opener (sold separately). Additionally, the bag is UV and mildew resistant guarantying longevity and hygiene, with the entire bag crafted from food-grade, BPA-free materials.
The Vital Fluids Ice Pack (sold separately) is the Cool Bag’s natural sidekick. Designed with a durable HDPE construction and unique shape for optimised cooling duration, it’s the perfect choice for longer days out. The ice pack features a biodegradable, non-toxic gel, which is not only eco-friendly, but also freezes quickly and maintains cooler temperatures for longer periods.
“The quality of both the Cool Bag and the Vital Fluids Ice Pack is next level. We’ve packed in a bunch of clever features to make sure those post-ride refreshments are chilled to perfection when you’re ready for them. They’ve been engineered to handle the tough and varied demands of our outdoor-loving fans, no matter how far their adventures go – because who doesn’t love a cold one with mates after an epic day out?” Alex Trimnell, CEO of Muc-Off.
Both the Cool Bag and Vital Fluids Ice Pack are part of Muc-Off’s ongoing commitment to improving riders’ experiences, by providing high-quality, durable products for outdoor adventurers.
The Muc-Off Cool Bag is priced at £100 / €125 / $200 and Vital Fluids Ice Pack at £10 / €10 / $15. Both are globally available now, exclusively from www.muc-off.com.
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PRESS CONTACT
Steve Fearn, Senior Marketing Communications Manager.
T +44779 547 3002 E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
